Jewelry is the core business of TOUS’s. Thanks to its success, in the late 20th century the company decides to diversify its portfolio of products to offer a wide range of accessories, including bags, fragrances, watches, eyewear and accessories. Jewelry serves as the guiding light for the other product lines, and under the meticulous supervision of the firm’s art director, the jewelry-based inspiration is transmitted to the other categories. Moreover, each TOUS item reflects the values of the brand: tenderness, fun and a youthful spirit, conveying the very soul of the company.




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